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Research papers

A divorce after twenty years or why and how Denmark is leaving the Belson model

The organisation for syndicated media research in Denmark was established in 1967 and it was quite obvious that we should use the Belson model for establishing readership figures. In the Danish organisation all parts interested in the matter are...

Catalogue: Seminar 1988: Media And Media Research
Author: Sigurd Bennike
June 15, 1988
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Citation

Bennike, S. (1988a, June 15). A divorce after twenty years or why and how Denmark is leaving the Belson model. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-divorce-after-twenty-years-or-why-and-how-denmark-is-leaving-the-belson-model